Final Fantasy 30th X Yokohama

May 29 - July 17

2017

Yokohama Area

Final Fantasy

30th Anniversary

x Yokohama

The creators of FINAL FANTASY were established in Hiyoshi, Kohoku-ku, Yokohama and many staff who worked on Square's early works were from universities in Kanagawa Prefecture, and as such FINAL FANTASY and Yokohama have a very close relationship. In addition, Yokohama, a seaport city with a history of active trade with foreign countries, strongly reminded Square Enix staff of the port towns that often appear in the Final Fantasy series. This project was realized with the support of the city of Yokohama by setting up the "Final Fantasy 30th Anniversary x Yokohama" executive committee with business operators including the Minatomirai area. A total of five projects were developed, including a special projection mapping screening of FINAL FANTASY XIV original video works, and Final Fantasy specifications for famous places and specialties in Yokohama.

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COLLAB 01: FINAL FANTASY XIV PROJECTION MAPPING

A Final Fantasy XIV Projection Mapping on the Yokohama Grand Intercontinental Hotel called “Bahamut Invasion of the Marine City of Yokohama” (Kaiyou toshi Yokohama ‘Ryuujin Bahamut, Shuurai), treating audiences to a free spectacle which made use of the 140-meter (459-foot) wall of the hotel as a humongous screen. An original video depicted the fierce battle between the summoned beast, Bahamut, against the Warriors of Light, set in the great marine city of Yokohama, a prosperous trade port city since ancient times.

The show unfolded with an initial tribute to the entire Final Fantasy series, countdown style, followed by the introduction of a ragtag team of adventurers: the reliable paladin, a mysterious black mage, the stalwart dragoon, and a cute little white mage. Large speakers near the site thundered music and sound effects, which really added to the experience. The characters appeared in 3D, as if floating from the hotel's walls.

Square Enix started planning for the projection mapping two years before the event, and actual production took more than half a year to complete. Viewing areas included along the Cosmo World canal, near the Cup Noodle Museum, the steam train road and other places. The show ran for 10 minutes from June 10-11, five times a day (19:20, 19:50, 20:20, 20:50, 21:20).

A special live broadcast event was held on June 10 from 6PM to 9PM at the Landmark Hall of the Yokohama Landmark Tower for the Final Fantasy 30th Anniversary x Yokohama collaboration. Only 450 spots were available via a lottery for Square Enix Members. Producers of the Final Fantasy series attended to watch the screening of the Final Fantasy XIV projection mapping, followed by a talk session. Guests included:

Toshihiko Matsui (Producer of "Final Fantasy XI")
Hiroaki Kato ( Producer of "Final Fantasy XII The Zodiac Age")
Naoki Yoshida (Producer and Director of "Final Fantasy XIV")
Kenichi Shida (Manager of Game Design Section of "Final Fantasy XV")
Fujiwara Hitoshi (Producer of "Discidia Final Fantasy Opera Omnia")
Kei Hirono ( Producer of "Final Fantasy Brave Exvius")
Yoshinori Kitase ( Producer of "Mobius Final Fantasy")
Ichiro Ma ( Producer of "Final Fantasy Record Keeper")

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COLLAB 02: DISSIDIA OPERA OMNIA FLAG POSTERS

Flags bearing advertisement for the mobile game Dissidia Opera Omnia adorn the large complex of Queen’s Square Yokohama, a symbolic spot of Minatomirai, from May 29 to June 11. A total of 36 different flag designs, sporting iconic Final Fantasy characters, were displayed. In additional, posters featuring Japanese model, Nanao, dressed as Lightning from Final Fantasy XIII, were displayed around Minatomirai Station. Nanao was featured in several commercials promoting Dissidia Opera Omnia broadcasted a month earlier.

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COLLAB 03: SAKIYOKEN YOKOHAMA CHINESE BENTO

For a limited time, Yokohama’s famous Shumai restaurant, Kiyoken, offered Final Fantasy Brave Exvius and Mobius Final Fantasy versions of its Yokohama Chinese Bento from June 24 to July 17. Aside from the whole bento being decorated in a Final Fantasy theme, starting from the box to the wrapping paper, the soy sauce "Hyouchan" will also be inspired from the games. Seven restaurants across Yokohama participated in this collaboration, including branches at Minatomirai Station, Landmark Plaza, Sakuragicho Station, and Yokohama Station Central.

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COLLAB 04: FINAL FANTASY PLAY ARTS SERIES SPECIAL EXHIBITION

Final Fantasy Play Arts Series Special Exhibition at Yokohama Doll Museum ran from June 24 to July 17 and showcased out of print Final Fantasy figures and panels. Entry was ¥200 for adults and ¥100 for children. In addition, several props were displayed adjacent to their corresponding figures, such as replicas for Lightning's Guardian Corps outfit, gloves and clothes of Noctis, Ignis, Gladiolus and Prompto. Special life size props were also displayed, including Genesis Rhapsody's coat, Lightning's Blazefire Saber, and Cloud's Buster Sword.

Final Fantasy 30th Anniversary goods were available on sale at the museum shop prior to the exhibition, from June 6 to 23.

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COLLAB 05: TOKYU TOYOKO LINE & MINATOMIRAI LINE AD WRAP

For one month starting June 5, trains on the Tokyo Toyoko Line featured a special Final Fantasy Brave Exvius design. It included Yoshitaka Amano's illustrations from the game, and the popular characters of the Final Fantasy series fought famous landmarks from Yokohama on the outside of the train as it ran through the city. Minatomirai Station on the Minatomirai line was taken over as well. It played a new melody ("Victory Fanfare") to make it appear as if one just got off on the stop to enter the Final Fantasy world. The exact dates for each are below: